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propaganda techniques

  • For Teachers
  • Propaganda Techniques
    time_emotion

    Technique: Activate Strong Emotions

    Propaganda plays on human emotions—fear, hope, anger, frustration, sympathy—to direct audiences toward the desired goal. In the deepest sense, propaganda is a mind game — the skillful propagandist exploits people’s fears and prejudices. Successful propaga

    attack opponents

    Technique: Attack Opponents

    Propaganda can serve as a form of political and social warfare to identify and vilify opponents. It can call into question the legitimacy, credibility, accuracy, and even the character of one’s opponents and their ideas.

    tech_respond

    Technique: Respond to Audience Needs & Values

    Effective propaganda conveys messages, themes, and language that appeal directly, and many times exclusively, to specific and distinct groups within a population. Propagandists may appeal to you as a member of a family, or your racial or ethnic identity,

    simplify ideas

    Technique: Simplify Information

    Propaganda may use accurate and truthful information, or half-truths, opinions, lies and falsehoods. Successful propaganda tells simple stories that are familiar and trusted, often using metaphors, imagery and repetition to make them seem natural or "true

Country
China’s economy in 2018: Five keywords to remember
Chan Heng Chee on US-China trade war
On 1 July 1997 Hong Kong becomes part of China again, after having been a British colony. The boy holds a flag with Hong Kong's emblem, the bauhinia flower.
Enthusiastically celebrate the return of Hong Kong
On 1 July 1997 Hong Kong becomes part of China again, after having been a British colony. The boy holds a flag with Hong Kong's emblem, the bauhinia flower.
Enthusiastically celebrate the return of Hong Kong
Let's all kill sparrows
Kill Sparrows Campaign
Celebrate the victory of North Korean war
Celebrate the victory of North Korean war
Tension between India and Pakistan is lessen by efforts from the US and China
India and Pakistan Conflict
Cute kids perform Belt and Road song
Diet advertisement
Facebook (SNS) Fake and exaggerated advertisement
A cartoon where there are Chinese Opera performers are singing in high pitch, and the audience comments that the rent in Hong Kong is comparable.
A cartoon on Hong Kong's rent prices
This image shows HK Chief Executive Carrie Lam struggling like an old woman to push uphill a trolley labelled "CSSA MINIMUM WAGE INCREASE".
HK Comprehensive Social Security Assistance (CSSA) Scheme
This picture shows that the motto of this meeting is "chase the China's Dream and fight on", and it provides a big picture of Xi Jinping, the chairman of China, describing him as the representative of the people.
The 10th National People's Congress will hold the second meeting in days
Clip from Japanese anime "Thus the Japanese Self-Defense Force Fought There"
This is a board find on Hong Kong street with China flat
Slogan board promoting China found on Hong Kong street
On the left corner of this poster, there is a Statue of Liberty with an American flag. In addition, there is a North Korean bomb at the top right corner that is trying to strike the statue.
North Korea Propaganda
Suspect of validity concerning the video footage TVB broadcasted regarding the 7 police incident.

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The Mind Over Media platform enables users to share examples of contemporary propaganda for educational purposes using crowdsourcing. Anyone can upload an example of propaganda and comment on it, considering its potential impact on public opinion. The translations and adaptations of this platform have been co-financed by European Commission Directorate-General for Communications Networks, Content and Technology as part of the Pilot Project – Media Literacy For All Grant agreement no LC-00644630