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propaganda techniques

  • For Teachers
  • Propaganda Techniques
    time_emotion

    Technique: Activate Strong Emotions

    Propaganda plays on human emotions—fear, hope, anger, frustration, sympathy—to direct audiences toward the desired goal. In the deepest sense, propaganda is a mind game — the skillful propagandist exploits people’s fears and prejudices. Successful propaga

    attack opponents

    Technique: Attack Opponents

    Propaganda can serve as a form of political and social warfare to identify and vilify opponents. It can call into question the legitimacy, credibility, accuracy, and even the character of one’s opponents and their ideas.

    tech_respond

    Technique: Respond to Audience Needs & Values

    Effective propaganda conveys messages, themes, and language that appeal directly, and many times exclusively, to specific and distinct groups within a population. Propagandists may appeal to you as a member of a family, or your racial or ethnic identity,

    simplify ideas

    Technique: Simplify Information

    Propaganda may use accurate and truthful information, or half-truths, opinions, lies and falsehoods. Successful propaganda tells simple stories that are familiar and trusted, often using metaphors, imagery and repetition to make them seem natural or "true

Country
A beauty advertisement with a slim and willowy woman which promotes being slim, white, firm and healthy
Hong Kong Beauty Advertisement Propaganda
Hong Kong newspapers reporting on Occupy Central Movement
Hong Kong Newspaper Propaganda
Govt handles suggestions efficiently
Eco Friend Food Shopping Bags
重慶:食品安全宣傳進社區(Chongqing: Food safety promotion into the community)
DW News article
中国政府向贫困户赠送电视机 宣传习思想
The Leader Screenshot
领风者 The Leader
Shanghai makes residency easier for foreign experts
The poster suggests 9 ways to reduce the using of plastic.
Ways to Reduce Using Plastic in Our Daily Lives
Sponsors are We
Poster of World Vision Hong Kong
The latest edition of Chinese propaganda featuring children is about Huawei
2017一定要得 Make it happens
Voting Poster for Universal Suffrage
Let's save even a drop of water
Let's save even a drop of water
Universal suffrage for the Chief Executive election in 2017
Seize The Opportunity 2017
A poster from Viatsoy promoting the hot soy milk
The advertisement of Vitasoy
A poster of the 2016 Legislative Council Election
Vote for your choice
A picture from the World Vision Hong Kong
Securing a future for children

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The Mind Over Media platform enables users to share examples of contemporary propaganda for educational purposes using crowdsourcing. Anyone can upload an example of propaganda and comment on it, considering its potential impact on public opinion. The translations and adaptations of this platform have been co-financed by European Commission Directorate-General for Communications Networks, Content and Technology as part of the Pilot Project – Media Literacy For All Grant agreement no LC-00644630