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It's Half-time, America

Context
This is the Chrysler ad from the Super Bowl XLVI halftime show, which featured Clint Eastwood describing how the uncertainty created by the negative economic climate drew parallels with the game of football. The ad was titled "halftime in America."
Tehnica folosită
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Este propagandă pentru că
The commercial creates a patriotic narrative for Chrysler through its linkage with Detroit, identified as the "motor city" of America. This can be considered dangerous because it manipulates the fear created by economic uncertainty for profit.

Comments

  1. user-avatar
    Renee Hobbs
    Vin, 12/05/2014 - 04:57
    Renee Hobbs
    This is activating people's sense of patriotism and optimism about the future.

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