stereotypes de la femme blonde

"In the face of technology, we are all a little blonde." This is an ad for an appliance company. Appliance brand Darty recently sought to renew its image through a glamorous advertising campaign combining black and white photographs, bare-chested models, but also unfortunately some clichés more than dated. Darty created the buzz on the web and the repercussions of his last campaign were numerous. What a marketing move! But for what societal cost? Why, at a time when companies all put forward their social responsibility, does Darty seem to abandon this "contract of trust"?