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Dove Onslaught

Contexte
This is an online advertising campaign created in 2007 by Unilver to promote the Dove Self-Esteem Fund and it was created by the firm of Ogilvy and Mather. This message seems to be offering a critique of the beauty industry.
Technique utilisée
Attack Opponents
Pourquoi est-ce un message d'influence?
This campaign aims to harness people's dislike of the beauty culture and align it with a brand of soap. The ironies of the campaign are intriguing. It's harmful if people think this will stop the negative influence of beauty culture.

Comments

  1. user-avatar
    NayNay
    mar 03/03/2015 - 22:27
    NayNay
    This is positive propaganda that creates an enemy - the beauty industry - to differentiate their product.
  1. user-avatar
    SLL
    jeu 19/03/2015 - 20:16
    SLL
    This video is not harmful to anyone, it tells the person to protect their children from the industry because otherwise they might believe, and then cut themselves open to be pretty.
  1. user-avatar
    E.G
    jeu 19/03/2015 - 20:21
    E.G
    It made me think about how the beauty business really influences young girls into being anorexic and ruining their bodies.
  1. user-avatar
    arkowa.maria
    jeu 19/03/2015 - 20:22
    arkowa.maria
    this video wasn't harmful at all. it tells people to protect their children from bad environment. and I think it makes lots of people aware.
  1. user-avatar
    CL
    jeu 19/03/2015 - 20:23
    CL
    46% agreed to my opinion of being very beneficial. I think that the beauty industry i ruining a lot of girls but also boys lifes and that we should act against it. I hope I never need to oparate myself or anybody from my surrounding because everybody looks good as they are.
  1. user-avatar
    H.H
    jeu 19/03/2015 - 20:23
    H.H
    I think that the video raises awareness to show that you should not believe in all of those products that supposedly make you prettier.
  1. user-avatar
    CD
    jeu 19/03/2015 - 20:26
    CD
    This message attacked and criticized the beauty industry, by saying that they influence many young girls, who don't need the products or operations.
  1. user-avatar
    IB
    jeu 19/03/2015 - 20:26
    IB
    This video is touching and makes people understand that we should stop promoting unhealthy lifestyles and plastic surgery openly.
  1. user-avatar
    DP
    jeu 19/03/2015 - 20:27
    DP
    This is very beneficial because it shows how girls get "manipulated" by beauty factories.
  1. user-avatar
    JHS
    jeu 19/03/2015 - 20:28
    JHS
    It shows how young girls get too much influenced by the beauty industry and that many young girls don't like their bodies and want to get bigger boobs or fix their nose
  1. user-avatar
    StefanV123
    jeu 19/03/2015 - 20:29
    StefanV123
    I think this was beneficial because it shows how powerful the industries are on children.
  1. user-avatar
    northerndownpour
    mar 21/04/2015 - 12:13
    northerndownpour
    This ad is beneficial, but in a way the fact that the ad is published by Dove lessens the good it can do. There is a definite issue with the standards and pressure the beauty industry places on young girls, but the fact that Dove, a solid member of the beauty industry, is criticizing it is ironic, because they are trying to influence customers to align with them (the "progressive" brand) rather than their competitors.
  1. user-avatar
    cna-asu
    dim 26/04/2015 - 13:28
    cna-asu
    I find that this ad shows the constant pressure women receive from companies and media to have the "perfect appearance". I think that when we see children alongside these ads we become more aware of the consequences these ads cause.
  1. user-avatar
    serene_being
    lun 27/04/2015 - 07:21
    serene_being
    I find this commercial to be mostly beneficial. The beauty standards that modern advertising sets can be unrealistic and while there is some sensational imagery in the ad, all it is really asking the viewer to do is have a conversation about beauty and body norms. The fact that Dove produced the spot doesn't seem like to much of conflict of interest to me since they're more known for skin care and not beauty products.
  1. user-avatar
    serene_being
    lun 27/04/2015 - 07:21
    serene_being
    I find this commercial to be mostly beneficial. The beauty standards that modern advertising sets can be unrealistic and while there is some sensational imagery in the ad, all it is really asking the viewer to do is have a conversation about beauty and body norms. The fact that Dove produced the spot doesn't seem like to much of conflict of interest to me since they're more known for skin care and not beauty products.
  1. user-avatar
    Ariannie Foster
    sam 19/09/2015 - 01:36
    Ariannie Foster
    It was beneficial because it was trying to remind parents to remind there daughters about there beauty, and how they dont need to invest in plastic surgery and lipo suctions.
  1. user-avatar
    Kayshauna
    mar 22/09/2015 - 01:46
    Kayshauna
    This is beneficial because its showing you what will happen if you don't tell your kids about there bodies before the beauty industry does. It will impact the kids to get plastic surgery and all kinds of surgery they think will make them more beautiful.
  1. user-avatar
    Alexis
    ven 09/10/2015 - 02:58
    Alexis
    I believe this type of propaganda is Bandwagon and Using Scientific Jargon.
  1. user-avatar
    Kaylie Mandes
    ven 09/10/2015 - 02:58
    Kaylie Mandes
    I think that this propaganda is Snob appeal because they are advertising something that will make you skinnier.They want to make money even though the pill might consern your heath in many ways.
  1. user-avatar
    D.T.P.
    ven 09/10/2015 - 03:03
    D.T.P.
    Glittering generalities because it was showing that women was losing weight, and gaining, it till instead they started getting liposuction and started changing their selves. So they wont to show the beauty of girls without all that crap.
  1. user-avatar
    Micheal Jordan :)
    ven 09/10/2015 - 03:04
    Micheal Jordan :)
    This i agree with alot because there making it that in order to look the way you want you need chemicals to look the way you want.
  1. user-avatar
    Grfiti & jared
    ven 09/10/2015 - 03:06
    Grfiti & jared
    This commercial show how girls want to be skinny and how if they eat one thing they become fat
  1. user-avatar
    ASU Student
    lun 16/11/2015 - 10:30
    ASU Student
    I really loved this advertisement showing how the beauty industry can have a negative impact on young girls. My rating was in the highest percentile, but I'm surprised that there weren't even more people that agreed.
  1. user-avatar
    T
    jeu 19/11/2015 - 08:36
    T
    I found this commercial to be harmful due to the fact that it is continuing to perpetuate these harmful images to young girls. It may be their intention to fight this cruel fashion and makeup industry, but showing the same images in the magazines and images of women not eating won't help. Young women who already look up to these false idols will see that commercial and be even more convinced they want to be skinny and soft and every other adjective expressed in that commercial. I believe that the fashion industry and makeup industry sponsored this commercial, similar to how tobacco industries have to pay for propaganda against tobacco which only exposes the product to more and more people.
  1. user-avatar
    Candice Zamora
    dim 22/11/2015 - 05:00
    Candice Zamora
    While I can understand the irony of a beauty company criticizing the beauty industry, I do believe that Dove brings up a good point about how young girls are bombarded with all of these images of how they are "supposed" to look. I think the ad could be beneficial if it prompts a parent to have real discussions with their children about body image and self-esteem.
  1. user-avatar
    Molly M
    jeu 04/02/2016 - 23:37
    Molly M
    I think that this add was really beneficial because it highlighted all of the things beauty industries do to girls starting from a young age. And at the end it was really powerful because it was basically saying protect your daughters further change the world will try to make of them.
  1. user-avatar
    Brenna L.
    jeu 04/02/2016 - 23:37
    Brenna L.
    This was really beneficial because it shows how girls view the beauty industry at a young age an how it can effect there future.
  1. user-avatar
    Jamie Gordon
    ven 05/02/2016 - 07:37
    Jamie Gordon
    I think that this infomercial did I good job of portraying the message. This is unfortunately a relatable experience to many young women across the nation. It demonstrates how young people are so vulnerable and impressionable to the media/fashion industry/societal pressures. This can damage a young persons self esteem. I think the way they did it was very impactful. I can definitely see how this attacks the fashion industry/the people who give into that culture.
  1. user-avatar
    Stefanie Flynn
    sam 06/02/2016 - 01:58
    Stefanie Flynn
    This is beneficial because it is reinforcing how unhealthy beauty culture today is, but I don't think a bar of soap will necessarily fix that.
  1. user-avatar
    Nick Cima
    sam 06/02/2016 - 03:12
    Nick Cima
    I think this is a beneficial piece of propaganda because it shows women that they don't need all these beauty products to be beautiful. It promotes a greater self esteem, especially in younger woman. I wouldn't rank it as completely beneficial because it is harmful to many beauty companies.
  1. user-avatar
    Allison B
    lun 08/02/2016 - 02:25
    Allison B
    This is beneficial because it is shows what beauty companies can do to a girl's self esteem. This commercial is saying that you don't need all these products to be beautiful, which is a positive message.
  1. user-avatar
    Eve Anzalone
    lun 08/02/2016 - 04:28
    Eve Anzalone
    I thought this video was very beneficial because it is raising awareness about the negativity of the beauty industry. Women and girls should know that beauty is not all on the outside, and that we all don't need to look perfect and change our bodies for society. We should embrace our natural beauty and not feel the need to look like the supermodels we see in magazines. My rating was similar to others. Half the people chose beneficial I think because it benefits young girls before they are introduced to this society of "being thin and pretty". This was probably my favorite because it is a type of propaganda that is true and relatable.
  1. user-avatar
    Myung Jin Hahn
    mer 20/04/2016 - 21:00
    Myung Jin Hahn
    Beauty is what you make of it. If you want to look a certain way, there is nothing wrong with that.
  1. user-avatar
    Jordan Eggli
    dim 24/04/2016 - 00:50
    Jordan Eggli
    This video sends a good message, but it is still a beauty product selling to you.
  1. user-avatar
    Brent Adams
    dim 13/11/2016 - 01:26
    Brent Adams
    It might have been beneficial to Unilever at the time because it built goodwill for Dove by trying to set the brand apart from all the noise in the health and beauty industry. However, discerning media consumers will see through the ploy and immediately recognize the irony of the fact that Unilever also has brands such as Axe, which largely have been marketed around sex. Also, this was in 2007, and since then, I haven't heard anything about the Dove Self-Esteem Fund. Where is it now, and what has the "fund" accomplished? A web search shows that it still exists under the name "Dove Self-Esteem Project," but it doesn't seem to be well touted outside of its web presence.
  1. user-avatar
    Michael M
    jeu 02/02/2017 - 02:23
    Michael M
    I think this was beneficial because it shows how the industry manipulates kids at a young age.
  1. user-avatar
    Edin Ramovic
    jeu 02/02/2017 - 03:13
    Edin Ramovic
    Was very hypocritical considering Dove is apart of the beauty industry but the message was okay.
  1. user-avatar
    Patrick Heil
    jeu 02/02/2017 - 07:28
    Patrick Heil
    I think it's propaganda, becuase of the loud music and flashing images. However I think it's for a good cause. I don't understand why dove made this video, aside from maybe trying to get above that image?
  1. user-avatar
    Alice G.
    jeu 02/02/2017 - 08:10
    Alice G.
    I think that this commercial is beneficial to society. It promotes self-esteem to all especially women and girls who feel a lot of pressure in that area. Although, I don't see how this benefits Dove? Are they trying to say "wash away the pressure with our soap" or what? So overall, good message, but vague connection?
  1. user-avatar
    Joshua Demeter
    jeu 02/02/2017 - 23:33
    Joshua Demeter
    I think the message is good because it's saying to not focus on your looks, although Dove is a beauty company.
  1. user-avatar
    Anthony
    jeu 02/02/2017 - 23:34
    Anthony
    This had a good message because it didn't want younger children to be influenced by the beauty industry.
  1. user-avatar
    Andrew goebig
    jeu 02/02/2017 - 23:34
    Andrew goebig
    I think it has a good message but they are kind of being hypocrites because they sell beauty products.
  1. user-avatar
    Sara
    jeu 02/02/2017 - 23:34
    Sara
    I think this propaganda displays a very good message for young girls regarding beauty standards. It tells mothers to talk to their girls before they get influenced by social media and societal standards.
  1. user-avatar
    Samantha B
    jeu 02/02/2017 - 23:34
    Samantha B
    This commercial was really powerful and persuaded viewers to not let the beauty industry influence their daughter. The media today has an image for a perfect person, but it is not at all realistic and girls should be taught this.
  1. user-avatar
    Katie
    jeu 02/02/2017 - 23:35
    Katie
    This had strong propaganda as is clearly displayed an opinion against the beauty industry. It used a young girl and lots of images to show the harmful effects the beauty industry has on girls in society today.
  1. user-avatar
    Kate
    ven 03/02/2017 - 02:34
    Kate
    42% said this was beneficial because it had a good message, and to not believe all the beauty products.
  1. user-avatar
    Hetal
    ven 03/02/2017 - 02:35
    Hetal
    It was in the middle as it was the 13% , it was one of he two 13% and the other 13% was the most harmfull. Other thought in general were it was beneficial.
  1. user-avatar
    Morgan
    dim 05/02/2017 - 00:07
    Morgan
    I think that this is really beneficial because it shows how much the media has influence over girls.
  1. user-avatar
    Lexi
    lun 06/02/2017 - 02:38
    Lexi
    I think this video is beneficial because it is a very real issue of how woman and their bodies are portrayed in the media, ads, etc. and I think it is very good that people are addressing that.
  1. user-avatar
    Shannon Lane
    lun 06/02/2017 - 03:55
    Shannon Lane
    I believe the video is mostly beneficial as it highlights the negative effects the media and beauty industry have on girls. Although, it is interesting how a beauty company is attacking its opponents as it uses soap to also promote their product for the best skin.

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