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Adidas
Bakgrundsinformation
It seems to me that this type of advertising, where the products are seamlessly blended into a certain attractive lifestyle, functions as propaganda. You are not being invited to consider products and their attributes. It’s designed to bypass critical thinking.
Vilken metod används
Activate Emotion
Detta är mediepåverkan för att
It activates feelings that the company wants you to associate with the brand.
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