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Wear a Mask New York PSA
Bakgrundsinformation
We asked New Yorkers to help communicate why it is so important to wear a mask to stop the spread of coronavirus. More than 600 submissions were received from New Yorkers across the state as part of the "Wear a Mask New York Ad Contest" and had New Yorkers vote on five finalist videos. Thank you to everyone who voted, and there were 186,000 votes cast in the contest.
Vilken metod används
Respond to Audience Needs
Detta är mediepåverkan för att
It's appealing to the target audience directly to inspire and motivate behavior change.
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