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Germany calls on its young to be the Covid heroes of 2020 – by staying on their sofa
Bakgrundsinformation
The German government has deployed an advertising campaign to ask its youth "to be heroes" during the COVID-19 pandemic and stay home.
Vilken metod används
Respond to Audience Needs
Detta är mediepåverkan för att
This is propaganda because the video material is specifically designed to persuade people to change their behaviour in a specific direction. In this case, the video message appeals to the German youth to stay at home and not socialise to stop the spread of the COVID-19 virus.
Källa
German government
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