Este benefic sau nociv?
BENEFIC NOCIV
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The Best Coffee for the Best YOU
Context
Starbucks advertisement for their coffee.
Tehnica folosită
Respond to Audience Needs
Este propagandă pentru că
The use of the word "you" connects to the audience. The advertisement is propaganda because it equates drinking the best coffee (Starbucks in this case) to being the best version of you.

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