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BENEFIC NOCIV

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Toward the Sounds of Chaos

Context
This is a promotional campaign for the U.S. Marines and it seems designed to attract young people to serve in the military.
Tehnica folosită
Activate Emotion
Este propagandă pentru că
This commercial activates a feeling of excitement and of thrill in using big machines and high technology. It's definitely positioning the Marines as the "good guys" who fight against the "bad guys," attracting risk-takers to join.

Comments

  1. user-avatar
    AzCats00
    Sâm, 04/25/2015 - 08:49
    AzCats00
    This is another example of government propaganda. The armed forces recruitment commercial tries to draw on people's patriotism and to also creates emotions such as excitement and bravery. It implies that if you do not move towards the sound of chaos you are neither brave or patriotic.
  1. user-avatar
    mcriede
    Sâm, 04/25/2015 - 09:27
    mcriede
    I'm against war, but I do understand the importance of each country having military forces. I don't understand how this could be considered negative propaganda either this ad will move you to join the Marines or it won't. However, the opportunity is available for those who have the calling.
  1. user-avatar
    gbreeden
    Lun, 04/27/2015 - 01:06
    gbreeden
    This is a very clear representation of Americans posing themselves as the heroes of the militarized world. How easy would it be to swap out the audio with a language besides English, swap out the flag colors and turn it into a film of an invasion of America? To me, it shows an invasion into an unfamiliar place, surrounded by glamorized war equipment. It's no different from the enemy they're saying they're running after.
  1. user-avatar
    serene_being
    Lun, 04/27/2015 - 06:44
    serene_being
    The commercial definitely relies on emotion in order to recruit potential Marines. I find it more on the beneficial side since a military presence is vital to any nation but I have reservations over the assumption that by simply being a Marine in this case, automatically means an individual will be fighting the good fight. It doesn't allow for the possibility of an individual making up their own minds once they've joined the military.
  1. user-avatar
    hwetter
    Lun, 04/27/2015 - 11:42
    hwetter
    This commercial activates feelings of glory and combat. Marines are not always in combat. Also glorifies war and does not present all of the realities.
  1. user-avatar
    twong
    Lun, 04/27/2015 - 12:25
    twong
    I am in the middle in regards to this emotional propaganda. It definitely gets the heart pumping but I honestly think about the danger of the noises and how I would not want to be part of the screams and fire.
  1. user-avatar
    jerimy
    Sâm, 09/19/2015 - 02:43
    jerimy
    It shows how being the army you have to go through diffcult to protect his country.
  1. user-avatar
    Berrystella
    Mie, 11/18/2015 - 22:43
    Berrystella
    I did get a bit excited with all the big machines and the drone plane, but my crap detector went off. These guys need to know more about what they are signing up for.
  1. user-avatar
    Nichoals RIchie
    Sâm, 11/21/2015 - 11:00
    Nichoals RIchie
    I disagreed with mostly everyone on this one. I found this one beneficial because it asked you to join the Marines, or it at least showed you that you should join the Marines and how beneficial they are
  1. user-avatar
    Kristin
    Dum, 11/22/2015 - 05:25
    Kristin
    My rating came in second highest compared to others. I think using the boxes marked "aid" is what made me roll my eyes a little bit. Yes, our military forces also offer aid when needed but the commercial clearly leaves out the suffering of war and military actions, on all sides. I don't think it is too harmful, though, because it is clearly a commercial aimed at recruiting, it says it's paid for by the marines, I think most people "get it."
  1. user-avatar
    jawaun Brown
    Vin, 02/26/2016 - 01:49
    jawaun Brown
    some people come back with psd why wasnt that in they video
  1. user-avatar
    Marquese Becton
    Jo, 04/14/2016 - 00:38
    Marquese Becton
    How did the camera man get these shots?
  1. user-avatar
    Jenny
    Lun, 04/18/2016 - 23:46
    Jenny
    I saw the video, then read the background information. I was thinking just what they explained how they use excitement and "big cool toys" to attract the young men to enter the military.
  1. user-avatar
    cnhailey
    Dum, 04/24/2016 - 10:43
    cnhailey
    This is a beneficial propaganda. As a former member of the military it is true that the calling is only for a select group of people. Only 1% of the US population is in the Military. I believe the display is accurate and thoroughly executed.
  1. user-avatar
    Nya Brown
    Sâm, 09/24/2016 - 01:49
    Nya Brown
    It is both harmful & Beneficial. It is beneficial because it gives the military more people to join & protect our country but it is also harmful because people die while trying to protect our country.
  1. user-avatar
    S James Ellis
    Mie, 11/09/2016 - 02:32
    S James Ellis
    I only rated this a neutral because of a conflict of interest; I know that the current war, which this implies involvement in, isn't quite as simple as good and evil.

    Plus, I've worked with Marines. There are a few I can count who would definitely be running away from the fight. ;)
  1. user-avatar
    Vanessa Panchyshyn
    Jo, 11/10/2016 - 04:25
    Vanessa Panchyshyn
    I think this is more beneficial than not because it is showing some of the realities that real life marines go through. The pull on emotions is heavy here, and it's intensity keeps your attention. The dramatic background music is perhaps too much, but overall a good "reality check" type commercial.

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