Este benefic sau nociv?
BENEFIC NOCIV
Translate to other languages
Video Ad for Transformers: Keep Earth Human
Context
This is a viral marketing campaign for the "Transformers: Age of Extinction" movie. The promotion uses the format of breaking news. Scenes from the movie are presented within a visual structure that resembles TV news.
Tehnica folosită
Activate Emotion
Este propagandă pentru că
This grabs attention because it may remind viewers of 9/11 or other terrorism-related breaking news. The combination of unrealistic story and realistic format is attention-getting. It could be dangerous if it heightens people's sense of fear.
Comments
No Comments Yet
Share Your Ideas