Este benefic sau nociv?
BENEFIC NOCIV
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Animal Crackers
Context
The New York Times reports that the design of the box of animal crackers has been changed to remove the bars signaling the animals in a zoo or circus. This design change comes as a symbolic victory for PETA, the animal rights activist group, who had asked the company to change the design for many years.
Tehnica folosită
Respond to Audience Needs
Este propagandă pentru că
The news story reports on a case of advocacy by PETA that resulted in a change to the symbolic environment. PETA's advocacy might be considered beneficial but is was certainly designed to activate emotion and simplify ideas, positioning zoos and circuses as evil. This news story helps PETA propaganda spread to wider audiences.
Sursa
https://www.nytimes.com/2018/08/21/business/animal-crackers-barnums-nabisco-mondelez.html
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