1309

Este benefic sau nociv?

BENEFIC NOCIV

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1660

Context
This advertisement makes people think that it isn't just the best, but that you need it. Things will be better ("dreamy") if you do.
Tehnica folosită
Respond to Audience Needs
Este propagandă pentru că
McDonald's created this advertisement in approx 2013. Making the population seem as though their mocha's are the best thing. It even uses words that didn't exist ("chocolatey").

Comments

  1. user-avatar
    Kane Morales
    Lun, 12/11/2017 - 20:11
    Kane Morales
    McDonalds is really good at making customers trust their food products by using choice of words "Creamy. Dreamy. Icy. Chocolatey." and making the products look appeitizing on advertisments that draws the attention of the viewer. I did background research to get more information on all the products in the new campaign "Nothing comes before coffee" to influence you to buy their coffee. I personally dislike McCafe because their products to me aren't that good there's other places like Dunkin Donuts and Starbucks that serve better coffee than McDonalds. Also Dunkin Donuts and Starbucks main focuses are coffee products while McDonalds main focus are lunch and dinner meals. So it comes down to marketing.
  1. user-avatar
    Rey
    Jo, 03/15/2018 - 23:26
    Rey
    The response to the audience shows that everyone needs this but they actually don't. It is not beneficial nor harmful. Depends if you consume it alot

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