1260

Este benefic sau nociv?

BENEFIC NOCIV

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1612

Context
They use children who are playing innocently to activate emotion. It is beneficial because the likeliness of an accident involving guns and the children becomes lower if the guns are locked away.
Tehnica folosită
Activate Emotion
Este propagandă pentru că
A poster from Evolve to enrourage parents to lock up their guns.

Comments

  1. user-avatar
    Camryn Gold
    Lun, 12/11/2017 - 19:49
    Camryn Gold
    I think this Ad campaign is so beneficial and is a playful and almost comical way to promote the act of gun safety. Everyone can relate to the idea that children will play with anything that they can get their hands into. Evolve does a nice job of getting the message across and appealing to the viewer's emotions at the same time. Every other day, at least one kid gets his/her hands on a gun that is in their household. Evolve has a playful and goofy way of representing a major issue in our country.
  1. user-avatar
    michs
    Jo, 03/29/2018 - 19:41
    michs
    This can be beneficial because it grabs the attention of the audience, but condoms and guns are two totally different things. I feel like it would be more effective if it was a more realistic comparison.

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