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BENEFIC NOCIV

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Context
The video features a driver who looks at her phone missing a stop sign and then get hit by a truck that get her an their friends killed. The short video activates the viewer's emotion by showing images of laughter and contradiction of the car crash.
Tehnica folosită
Activate Emotion
Este propagandă pentru că
This is a video advertisement for not texting while driving. This PSA was paid by the National Highway Traffic Safety Adminsitraiton of the US Department of Transportation. It is distributed on YouTube and distraction.gov

Comments

  1. user-avatar
    Maddie
    Lun, 04/03/2017 - 20:36
    Maddie
    This video is very beneficial. This causes you to witness a crash of what happened when she was texting and driving. It pulls on your emotions and makes you want to never text and drive.
  1. user-avatar
    lucas
    Lun, 04/03/2017 - 20:54
    lucas
    The ad shows that texting and driving is bad. The way that this ad gett at peoples emotions is before the crash it shows them having a great time, and laughing. But when she picks up the phone and drives past a stop sign she gets nailed by a truck resulting is the death of her and her friends.
  1. user-avatar
    Jillian Payne
    Lun, 04/03/2017 - 21:34
    Jillian Payne
    Texting while driving is very dangerous and this add was beneficial because it shows how texting while driving can ruin your life.
  1. user-avatar
    Gillian Trackey
    Lun, 04/03/2017 - 21:38
    Gillian Trackey
    I think this is beneficial since it is showing why the police pull us over for texting and driving, and why not to do it.
  1. user-avatar
    Lydia
    Lun, 04/03/2017 - 21:39
    Lydia
    This commercial is beneficial because it shows the really serious consequences of texting while driving.
  1. user-avatar
    Peter M.
    Marți, 04/04/2017 - 00:39
    Peter M.
    I think this commercial is extremely beneficial. This add really pulls on the heart strings by showing some happy teens on a road trip suddenly get crushed by a truck. It also has the fear factor by showing the teens get thrown around in the car and then die.
  1. user-avatar
    George
    Marți, 04/04/2017 - 01:28
    George
    This is beneficial because this commercial shows what could happen if you text and drive at the same time.
  1. user-avatar
    Syd
    Marți, 04/04/2017 - 01:28
    Syd
    This warning ad was a very successful piece of propaganda. The video showed the real consequences of texting while driving and that you really should think about what you might cause if you do text while driving. Also it gave an example of a cop making it clear that he wouldn't have pulled her over just because he has to do it but because the purpose of dong so could save lives.
  1. user-avatar
    Danielle
    Marți, 04/04/2017 - 01:29
    Danielle
    I think this commercial is very beneficial because it shows the consequences of texting while driving. It is very sad to see teenagers having fun then being in a car accident because the driver was texting. Not texting can save lives.
  1. user-avatar
    Bradley
    Marți, 04/04/2017 - 01:30
    Bradley
    This is helpful because it shows that texting and driving can change your life forever.And if u didn't go through a red light and the police officer gave you a ticket then you would be annoyed but he is helping you to prevent what happens in this video.
  1. user-avatar
    Julia
    Marți, 04/04/2017 - 01:33
    Julia
    This commercial is beneficial because it shows the consequences of texting and driving.
  1. user-avatar
    Celia Vinacco
    Marți, 04/04/2017 - 02:21
    Celia Vinacco
    This ad targeted people who drive and also teenagers who are about to drive. It is supposed to scare people and show them the consequences of texting and driving.
  1. user-avatar
    Olivia Ruschioni
    Marți, 04/04/2017 - 02:22
    Olivia Ruschioni
    This commercial is telling people not to text and drive because it could cost you your life. It is very dangerous, yet people still do it. The target audience is people who drive. It is trying to get people to stop texting and driving.
  1. user-avatar
    caitlin
    Marți, 04/04/2017 - 02:23
    caitlin
    I think this ad targets teens and adults that drive. Its telling the message to not text while driving, and that a police giving you a ticket can save your life.
  1. user-avatar
    Colleen
    Marți, 04/04/2017 - 02:27
    Colleen
    This video made me feel very afraid, but thoughtful. I got very scared when I realized that they died from checking one text, but it also made me thoughtful, and understand the dangers of texting while driving.
  1. user-avatar
    Kelly
    Marți, 07/16/2019 - 20:36
    Kelly
    This activates emotions quickly because it demonstrates the all too real consequences of distracted driving. I worry, however, that some people may be able to brush it off as too dramatic, particularly with the police figure at the end.

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