Este benefic sau nociv?
BENEFIC NOCIV
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Context
People found that it was "tacky" for the chain to use such serious events as an advertising tool. They felt it unfair to try and use strong emotions associated with these tragedies as a way to drive in business and customer loyalty.
Tehnica folosită
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Este propagandă pentru că
McDonalds launched an ad after the Super Bowl and Golden Globes that flashed images of its signs out front of their establishments that showed support during controversial and tragic events.
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