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BENEFICIAL HARMFUL
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I Am Your Voice
Background Information
"I am your voice." This ad emphasizes Trump as a "man of the people." Produced by Great America Super PAC, led by veteran Republican strategist, Ed Rollins. They are spending over $30 million in support of Donald Trump’s candidacy, broadcasting more than 20,000 TV spots and 300,000 radio ads.
Technique Used
Activate Emotion
This is propaganda because
It feels good to be connected to an important, powerful person and this political ad uses the bandwagon strategy to make people feel like part of a tribe.
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