RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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PETA
Background Information
This is propaganda from People for the Ethical Treatment of Animals (PETA), an activist group. It uses surprise to encourage viewers to buy and read a new book.
Technique Used
Respond to Audience Needs
This is propaganda because
It appeals to people's curiosity and interest in thinking more about the similarities between animals and humans.
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