RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Facebook (SNS) Fake and exaggerated advertisement
Background Information
False and exaggerated advertisements using provocative phrases can be easily found on social network service. This commercial shows that wearing a body shaping underwear for four weeks will reduce the waist size from XL to S. However, such advertisement have problems such as the possibility that the contents may have bee exaggerated, the fact that the potential of illegal SNS comment manipulation, and the fact it is easy to manipulate through sponsorship.
Technique Used
Activate Emotion
This is propaganda because
This is a type of marketing propaganda which is to exaggerate the effects of the product and use psychology in dealing with people to buy this product. Like this advertisement, people will expect the same effect, and it directs people toward the desired goal. In other words, it is an advertisement that moves the mind of people to buy products and stimulates people’s emotion.
Source
Facebook
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