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Commercial asks: How Smooth is Alcohol?
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This 1-min commercial has a significant tone shift at the :24 second mark, in which the discussion of how six generations of Swedish citizens have enjoyed the "smoothness" of Taman liquor is counterposed with the consequences of drinking to excess.
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While this commercial does have a positive social message about being a conscious consumer of alcohol, the consequences in part 2 are so heavy-handed as to, actually, turn off the intended audience.
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