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Nutella: the art of concealing

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In this french publicity campaign of the year 2016, Nutella praises the good quality of its ingredients and justifies the use of palm oil.
Korištene tehnike
Simplify Ideas
Ovo je propaganda zato što
Nutella here uses a simplification of ideas. Nutella voluntarily omits crucial information to trick the consumer into buying the product without feeling guilty. Nutella says that the palm oil is not dangerous if consumed in a slight amount, whereas the French National Sanitary Agency clearly states that Nutella has no valuable intake for too many negative intakes. Furthermore, Nutella is not transparent about the high sugar profile of its products.
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