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The picture evokes compassionate emotions to think of people who are less fortunate to have running water. Colgate uses their influence on their users to save water.
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Ovo je propaganda zato što
Part of Colgate's campaign called "Save the Water" - Make every drop count. Persuading their toothpaste user to save up to 8 gallons of water every day simply by pledging to turn off the faucet when they brush your teeth.
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