Sponsored Content on Instagram

This is a podcast produced by an undergraduate student group exploring the use of sponsored messaging in Instagram. Users are often unaware of sponsored content by those they follow. The idea of “hidden disclosure” creates tension between brand and consumers. This raises the question, “Do advertisements and endorsements need to be further regulated by the Federal Trade Commission (FTC) and Federal Communication Commission (FCC) in order for consumers to make a conscious and appropriate judgment on the product?” It's available here: https://soundcloud.com/wmsc/cmrc-student-socials