Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
Translate to other languages
Animal Crackers
Contexte
The New York Times reports that the design of the box of animal crackers has been changed to remove the bars signaling the animals in a zoo or circus. This design change comes as a symbolic victory for PETA, the animal rights activist group, who had asked the company to change the design for many years.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
The news story reports on a case of advocacy by PETA that resulted in a change to the symbolic environment. PETA's advocacy might be considered beneficial but is was certainly designed to activate emotion and simplify ideas, positioning zoos and circuses as evil. This news story helps PETA propaganda spread to wider audiences.
Source
https://www.nytimes.com/2018/08/21/business/animal-crackers-barnums-nabisco-mondelez.html
Comments
No Comments Yet
Share Your Ideas