Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Murder Cover Up With Soap
Contexte
This ad is by Dettol and it is trying to convince the audience how effective their soap is by creating a murder mystery story. It's so gross and over-the-top that it is humorous, thus attracting attention.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
It wants to convince the audience how good their product is by grossing them out with the bloody hands.
Source
https://imgur.com/gallery/XYyqy
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