Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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"hi" Magazine Sells American Ideals to Arabic Youth
Contexte
The magazine tried to sell America's 'greatness' & freedom as an aspiration and tried to relate American interests with Arabic youth interests, for example mentioning how Arabic music is growing in America. It avoided talk about politics altogether.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
Hi Magazine was created by the US State Department for Arabic youth to show American culture was positive and not all about bombings. It aimed to counter the apparent negative attitude that youths held of America around the start of the War on Terror
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