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Planet Fitness on Lunks
Contexte
This ad make lunks seem like they do not belong at the fitness club. It uses stereotypes of weight-lifters for the purpose of humor & to make non-athletes feel superior. It's "judging" lunks when the claim is that the club is a no-judgement zone.
Technique utilisée
Attack Opponents
Pourquoi est-ce un message d'influence?
This is a Planet Fitness ad that emphasizes that lunks are not welcome at their fitness club. I found it on YouTube.
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