Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Skater Risk
Contexte
A skater doing dangerous stunts with his skateboard is encouraged to be fearless by an ad from a company that sells skateboards.
Technique utilisée
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Pourquoi est-ce un message d'influence?
It illustrates beneficial opinion towards the public by motivating them to do the best they can to over come their fear and insecurities. However, an ad like this may encourage people to take dangerous risks because it makes dangerous risks seem cool.
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