Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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You're A Man Now
Contexte
This is a commercial for a men's soap, but really it defines the normative behaviors associated with masculinity. It reinforces the norms by making them seem charming and playful.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
It uses emotional appeal to connect your personal identity to a product or a brand.
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