Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Contexte
This example illustrates the technique because it is getting the audience of NFL's attention with putting Aaron Rodgers on the box. It is trying to get the public to eat wheaties more by putting 'champions eat wheaties' on the box.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
It is a wheaties cereal box with NFL quarterback and super bowl champ, Aaron Rodgers featured on it.

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