Est-il bénéfique ou nuisible?

BÉNÉFIQUE NUISIBLE

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Contexte
This is positive propaganda presented at a time when much public discourse is anti-immigrant in nature.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
This is a beer commercial shown for the 2017 Superbowl that demonstrates the hard work and tenacity of immigrants like Aldophus Busch, the created of Budweiser beer. It presents immigrants as heroic and of deserving respect.

Comments

  1. user-avatar
    Bethany Edmondson
    mar 12/09/2017 - 01:11
    Bethany Edmondson
    I think this commercial evokes emotion of viewers well. It tells a story that viewers can connect to. I agree that it paints a picture of immigrants is a good light.
  1. user-avatar
    Justine F.
    ven 10/11/2017 - 05:48
    Justine F.
    I thought that this was more beneficial than harmful. This is because it is showing immigrants in a positive light.
  1. user-avatar
    Inque
    mer 25/04/2018 - 00:52
    Inque
    Highly suggestive in todays' context of immigration crisis, this commercial will have an effect of both gaining and losing it's customers. It also offers a sense of integrity, tradition, persistance and hard will through tough times and circumstances. Is it beneficial or harmful, well that depends if the beer itself is good, right? :)

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