Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Contexte
The audience may believe their hair will look identical to the actresses after use.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
A popular show amongst teen girls called Pretty Little Liars were hired by Tresemme hair product company to sell products. Testimonial propoganda uses celebrity to make the product seem more convincing.
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