Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Contexte
Coca-Cola is not known for being a healthy drink. Having a woman next to a coca-cola can appeals to both male and female. Females will assume that person drinks that product and they will begin to. The same reason might make male purchase it.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
This is picture from Google from a Coca-Cola ad. Clearly the idea behind this is to attract guys to the product and to have woman see another woman promoting the product who is considered fit.
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