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Old Spice - Real Man
Contexte
This is an ad from 2010 that uses humor to attract women who purchase soap for their husbands. It invites the audience to compare the ordinary men in their lives to the over-the-top television actor who portrays himself as super-sexy.
Technique utilisée
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Pourquoi est-ce un message d'influence?
it uses extreme stereotypes to attract and hold your attention and uses humor to suppress critical thinking.
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