Est-il bénéfique ou nuisible?

BÉNÉFIQUE NUISIBLE

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Contexte
This ad activates strong feelings of love and communion with people from different cultural backgrounds by showing a transformation that they experience when they find out their ethnic heritage via a DNA test. Beneficial positive values.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
This ad appeared on Danish national television. My friend also found this on his Facebook page. It was created by an online travel company to enhance cultural understanding and promote travel.

Comments

  1. user-avatar
    S James Ellis
    mer 09/11/2016 - 02:44
    S James Ellis
    This video shook me up a bit. I think there is absolutely nothing not beneficial about encouraging people to lower their ethnically-charged boundaries.

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