Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
Translate to other languages
1223
Contexte
The picture evokes compassionate emotions to think of people who are less fortunate to have running water. Colgate uses their influence on their users to save water.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
Part of Colgate's campaign called "Save the Water" - Make every drop count. Persuading their toothpaste user to save up to 8 gallons of water every day simply by pledging to turn off the faucet when they brush your teeth.
Share Your Ideas