Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Children in China
Contexte
This is a promotion for a Children's Day Campaign sponsored by government agencies on the cctv.com. It encourage children to be morally inspired by Lei Feng who is a historical figure known for doing good works for other anonymously.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
Beneficial because it encourages children to do good things. Yet, they language the campaign uses such as " compete to be" may trigger negative reactions.
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