Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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San Diego Zoo
Contexte
The San Diego Zoo created this public service announcement to raise awareness of the role of zoos in helping protect endangered species.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
This is an ad that never shows an animal but appeals with the presentation of diverse, attractive people who "see the world diffeerently." It's a harmless, feel-good message.
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