Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Contexte
This suggests that "being present" is a present you can choose to give to your family but the reality of cell phones in out lives in much more complex that merely putting your phone in a box.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
This ATT ad shows an ideal affluent American family getting ready for Christmas. We see the teen girl in the family absorbed with her phone and her friends. This ad ran during Christmas week in place of traditional telecom promotional ads.
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