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Berlusconi Political Ad
Contexte
In this campaign, Berlusconi is building a relationship with his audience, the middle-class workers of Italy. His appearance makes him seem friendly and accessible.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
This is a political poster for Silvio Berlusconi that positions him as a worker to change Italy. Berlusconi is a mulitmillionaire Italian media tycoon who served for 9 years as the Prime Minister of Italy. He was convicted of tax fraud in 2013.
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