RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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San Diego Zoo
Background Information
The San Diego Zoo created this public service announcement to raise awareness of the role of zoos in helping protect endangered species.
Technique Used
Activate Emotion
This is propaganda because
This is an ad that never shows an animal but appeals with the presentation of diverse, attractive people who "see the world diffeerently." It's a harmless, feel-good message.
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